Meet Hani Roastery: the Steep Bag Converting Malaysia's Tea Drinkers
Quick answer: Hani Roastery's steep bag format works by full immersion. Drop the bag in hot water, wait around four minutes, remove: the same mechanic as a teabag, which makes it 1 of the most approachable entry points into specialty coffee for people who don't already see themselves as "coffee people."
There's a specific kind of person who insists, fairly confidently, that they're "more of a tea person" and then drinks 2 cups of instant coffee a week without registering the contradiction. Hani Roastery's steep bag exists almost entirely for that person, because it asks for zero new behaviour. You already know exactly how to use it; you've been doing it with teabags your whole life.
Why the format matters as much as the bean
- Full immersion, not drip: the bag sits fully submerged in hot water, extracting evenly without any pouring technique to learn
- No wings, no hanging, no fuss: drop it in literally any mug, glass, or flask
- Forgiving on timing: unlike a pourover, a steep bag left a little longer doesn't ruin the cup the same way over extraction can
The bean behind the format: China Yun Nan
Hani Roastery's China Yun Nan lot leans mellow and syrupy with mild chocolate, smooth body, nothing sharp or acidic to catch a hesitant first timer off guard. It's a deliberately gentle introduction, picked specifically because the format and the flavour profile both needed to lower the barrier at the same time, not just one of them.
2026 Signal
As Malaysia's specialty coffee market grows, "barrier-free" formats: steep bags, single serve drip bags are increasingly cited as the format category driving new customer adoption, more so than whole bean, which still skews toward people already comfortable with brewing equipment.
One household rule that matters
Don't squeeze the bag at the end. Same principle as a teabag where squeezing pulls out bitter compounds that the slow steep was specifically designed to avoid. Let it drip on its own and walk away.
Hani Roastery's China Yun Nan steep bag is the one bag in GoSip's Drip Bag Box that consistently gets handed to the self-declared "non coffee person" in any household first.
